Our Story

Bringing the Taste of Africa to American Tables

We are a passionate team of food lovers and distribution experts committed to making authentic African food products accessible to every business across the USA.

Who We Are

Your Trusted Wholesale Partner for African Foods

Watamu Foods is a wholesale distributor of authentic African and international food products based in New Albany, Indiana. We serve retailers, restaurants, grocery stores, and distributors across all 50 states with a growing catalog of over 700 products sourced directly from East and West Africa.

Our name comes from Watamu — a beautiful coastal town in Kenya known for its rich culture, vibrant markets, and incredible food traditions. That spirit of authentic taste and community is at the heart of everything we do.

700+
Products
50
States Served
300+
Business Clients
African food products
Mission & Vision

Built on Purpose, Driven by Passion

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Our Mission

To make authentic African food products easily accessible to every community in America — through reliable wholesale supply, fair pricing, and trusted partnerships with African producers.

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Our Vision

To become the leading wholesale distributor of African food products in the United States, building bridges between African farmers and American businesses while celebrating the diversity of African cuisine.

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Our Values

Authenticity in every product. Reliability in every delivery. Transparency in every relationship. We are committed to quality that your customers can taste and trust you can count on.

Our Catalog

What We Distribute

A growing catalog of authentic products from East & West Africa, carefully selected for quality and authenticity.

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Flour & Grains
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Spices & Seasonings
Tea & Coffee
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Snacks & Biscuits
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Drinks & Juices
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Rice & Pasta
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Cooking Oil
❄️
Frozen Foods
Wholesale distribution
Why Choose Us

Why Businesses Across the USA Trust Watamu Foods

Direct Sourcing

We partner directly with manufacturers in East and West Africa — cutting out middlemen to give you better prices and guaranteed authenticity.

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Nationwide Delivery

We ship to all 50 states with multiple freight options — local pickup, LTL pallets, and full truckload for high-volume buyers.

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Wholesale Pricing

Competitive wholesale prices with flexible minimum order quantities — designed to help your business grow with better margins.

Ready to Partner With Us?

Start Stocking Authentic African Products Today

Join 100+ businesses across the USA who trust Watamu Foods for quality, consistency, and authentic taste.